08 February 2008

Where the Hood meets the Net

The forces behind some of the hottest mash-ups on the Net

Sometimes the line where one music genre begins and another ends is not that clear. One group riding that line pretty hard these days is The Hood Internet.

Despite a name that sounds like any number of things dealing with marrying the Internet with the ghetto, The Hood Internet is just a couple of white guys, ABX (Aaron Brink) and DJ STV SLV (Steve Reidell), on their laptops that, with help from their “interns,” match quirky indie beats to smooth hip hop, R&B and rap lyrics.

With a current discography, if that’s what you can call it, that consists of two “mixtapes” of their mash-ups and another mix that features The Pack matched up to a few different indie artists’ music, The Hood Internet have a repertoire that easily establishes them as a force in the world of marrying two songs into one.

In fact, they have gained a lot of notoriety recently for their work, which is all – including a massive collection of tracks not found on the mixtapes – available for free on their blog, their Facebook page and their MySpace page. They have been featured in a number of popular music blogs, in a few different mash-up lists and compilations as well as being featured on Pitchfork’s Forkcast numerous times.

For a taste of what these guys do, imagine Rihanna singing over Chromeo or Soulja Boy put over top of a Digitalism tune. The list of R&B and hip-hop lyrics put up against electronic and indie tunes goes on and on. In all ABX and DJ STV SLV have put together about 120 tunes between them.



The entire collection of The Hood Internet mash-ups can be found (and downloaded for free) at the following Web sites:

thehoodinternet.com
myspace.com/therealhoodinternet
facebook.com/profile.php?id=666934421

Photo Credit: Rob Warner, hosted on myspace.com/therealhoodinternet

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